Selected Works → 2012 — 2026精选项目 → 2012 — 2026
Scenes that got remembered被记住的那些现场
BRAND EXHIBITION · SPATIAL DESIGN · ON-SITE DIRECTION
品牌艺术展 · 空间设计 · 现场监制
A walk-through floral arcade for COCOON in Nanning
为 COCOON 在南宁万象城，搭一条可以走进去的花卉长廊
Black-and-white florals cover the full stairway while models step out of a swirl of butterflies. From the spatial concept to every pattern placed on site — the height of each butterfly, the arch positions along the route — I stayed on it to the last detail.
黑白花卉纹样铺满整个台阶，观众沿台阶上行，时装从飞舞的蝴蝶里走出来。从空间概念到现场每一处纹样定位，蝴蝶飞舞的高度及路线拱桥定位，由我一人负责到底。
ART HOARDING · INSTALLATION
艺术围挡 · 装置设计
Turning a HAZZYS construction hoarding into a glowing wheel
把 HAZZYS 的施工围挡，做成街区里会发光的轮盘
The months before a Xintiandi opening are usually the ugliest. A giant vintage wheel stands at the corner, and the hoarding becomes a spot people stop to photograph.
上海新天地门店开业前的等待期，本该是最难看的阶段。巨大的复古轮盘装置立在街角，施工围挡反而成了路人停下来拍照的景观。
ART HOARDING · PROPERTY DEVELOPMENT
艺术围挡 · 地产项目
A wave running along Dong'an Road for Anlan Shanghai — and a canopy that shelters beneath the water
让 中海·安澜上海 的东安路沿线，先长出一次海浪，又是睦邻友好的遮雨棚，在水下挡雨。
A full-length facade built on the image of a wave: blue dissolving into orange at the corner, with the project name in illuminated type so the site holds presence by day and by night. When construction ends, the picture has done its job.
以海浪为意象的整幅立面：蓝与橙在街角渐变，顶部"安澜上海"发光字让项目白天有体量、夜里有存在感。施工期结束，画面也就完成了任务。
WINDOW DISPLAY · STORE OPENING
橱窗设计 · 开业橱窗
A white flower opening out of thorns for DAZZLE
让 DAZZLE 的橱窗从荆棘里，开出一朵白花
A store-opening piece for Jing'an Kerry Centre. Coarse thorns coil around the mannequins' feet as white mechanical blossoms push out of the hard material — tenderness and force seen at once.
静安嘉里中心新店开业作品。粗粝的荆棘枝干盘绕在模特脚边，白色机械花朵从硬材质里长出来——温柔和力量同时被看见。
Method → A window for every season方法 → 一年四季的橱窗
One brand, and every season
starts from zero同一个品牌，每一季都要重新说服路人
Seasonal drops, festivals, store openings, tours — a window is a brand's most frequent act of self-expression in a year. Below: the same brands answering differently at different moments.季节上新、节庆、开业、巡展——橱窗是品牌一年里最频繁的自我表达。下面是同一批品牌在不同时间节点上，给出的不同答案。
WINDOW DISPLAY · RUNWAY SPACE
橱窗设计 · 秀场空间
A hot-air balloon spring for dzzit, drifting overseas
为 dzzit 做一场飘洋过海的热气球春夏
The dzzit spring/summer collection. Balloons float at staggered heights through the show space, turning the feeling of departure into a room you can walk into.
地素时尚 dzzit 春夏系列。高低错落的热气球悬浮在秀场空间里，把"出发"的情绪做成了可以走进去的场景。
WINDOW DISPLAY · INSTALLATION
橱窗设计 · 装置
A set of addictive dark botanicals for DAZZLE
给 DAZZLE 做一组"上瘾"的暗色植物
Ink-purple and withered-brown vessels rise from a black plinth — restrained, slightly dangerous. A window does not always have to be bright.
墨紫与枯褐的花器从黑色台面里长出来，克制、带点危险感。橱窗不必总是明亮的。
WINDOW INSTALLATION · BIOMIMICRY
橱窗装置 · 仿生系列
An oversized ladybird resting on DAZZLE's succulents
放大的瓢虫，趴在 DAZZLE 的多肉植物上
The biomimicry series shown at Global Harbour and Meilongzhen Plaza. Scale a small thing from nature ten times up, and a window finds the proportion of a fairy tale.
环球港与梅陇镇广场呈现的仿生系列。把自然里的小东西放大十倍，橱窗就有了童话的尺度。
RETAIL SPACE · INSTALLATION
店铺空间 · 装置设计
Turning an AWER sports store into a snow slope mid-descent
把 AWER sports 的店铺，变成一条正在滑降的雪道
A store-space installation for a winter-ski brand, using digital snow lines and icy textures to bring the feel of the outdoors inside.
冬季滑雪品牌的店铺空间装置，用数字化的雪线与冰雪质感，把户外运动的现场感搬进室内。
BRAND EXHIBITION · INSTALLATION
品牌展览 · 装置设计
A flying-horse dreamscape for RARE at Deji Plaza
在南京德基，为 RARE 造一场飞马幻境
Roman columns, winged horses and ringed florals: white and red carry the whole field like a sealed classical memory.
罗马柱、飞马与环形花饰组成的展览空间，白与红的主色让整个场域像一段被封存的古典记忆。
WORK 08 · WINDOW DISPLAY
08 号作品 · 橱窗设计
Suits and dolls, standing in the same window
西装与玩偶，站在同一个橱窗里
The doll series for men's couture: life-size tailoring placed beside dolls in one frame, letting the difference in scale explain what "haute couture" weighs. Passers-by look at the doll first, then lift their eyes to the clothes.
男士高定服饰的玩偶系列橱窗。真人大小的西装与玩偶并置在同一个画面里，用比例差把"高定"这两个字的分量说清楚——路过的人会先看玩偶，再抬头看衣服。
DAZZLE Group → In-house years地素时尚 · 在职时期 → 品牌内部的作品
在品牌内部，做的另一批橱窗
入职地素时尚期间，我负责品牌橱窗与陈列道具的设计与落地。品牌内部的节奏和外部委托不一样——一季接一季，每一件都要经得起门店每天开门关门，也要经得起同一个商场里隔壁品牌的对比。
WINDOW DISPLAY · WINDOW INSTALLATION · PROPS
橱窗设计 · 橱窗装置 · 道具制作
A mushroom diving championship for dzzit
给 dzzit 编一个蘑菇的跳水运动会
A looping folded-paper skeleton forms the structure: the blue of water and the red mushrooms climb step by step up a staircase lined with Roman columns — and then dive. The props are my own making — printed on A4, folded, the fold points found and cut, then sampled. In the mall, what it does is make people stop.
主体是循环的纸质折叠骨架，蓝色水的颜色与红色的蘑菇沿着罗马柱铺设的台阶一步一步的攀登上去，然后，一跃而下。——道具同样是自己A4纸打印，折叠后剪纸找到折叠点然后打样。这一组在商场里的效果，是顾客可以绕着转圈。
WINDOW DISPLAY · BRAND IMAGE
橱窗设计 · 品牌形象橱窗
A rain of petals over Diamond DAZZLE's casket window
让 Diamond DAZZLE 的“棺材”橱窗下起一场花瓣雨
Red petals spread across the whole plinth from the mannequins' feet, a white gown standing in the flowers. Different lines of one brand need completely different tones — this one is about expense, not excitement.
红色花瓣从模特脚下铺满整个台面，白色礼服站在花里。同一个品牌的不同产品线，需要完全不同的语气——这一组要的是"贵"，不是"热闹"。
WINDOW DISPLAY · SCENE STYLING
橱窗设计 · 场景化陈列
A pink afternoon tea you want to step into
做一扇让人想走进去的粉色下午茶会
Macaron-coloured tablecloth, white plates, macarons and cherries — the window arranged as an oversized tea table. Sweet and still: two moods co-existing in one season.
马克龙桌布、白色盘子、马克龙与樱桃，把橱窗当成一个放大的下午茶桌来布置。——甜和静，两种情绪在同一季里并存。
WINDOW DISPLAY · DEPARTMENT STORE
橱窗设计 · 百货渠道
At Isetan and other counters, the same image needs a different argument
在伊势丹和更多百货柜台，同一套形象要换个说法
Department-store windows differ from malls in size, viewing distance and lighting. One season's image has to be re-composed for each channel — the most everyday work of an in-house designer.
百货渠道的橱窗尺寸、观看距离、灯光条件都和购物中心不同。同一季的形象，要按每个渠道重新排一遍——这是品牌内部设计师最日常的功课。
Archive → Numbered works 01 — 16案例集 · 编号作品 01 — 16 → 全收录
从一号到十六号
The works numbered in order in my archive. Those already told in full above keep their number in the index; the rest are filled in one by one below.案例集里按顺序编号的作品。前面已经完整展开的，这里保留编号索引；还没单独讲过的，往下逐件补齐。
- 01地素 · RAZZLE「与人共生的数字丛林」数字橱窗
- 02播 · 25 年大秀 上海展览中心大秀空间
- 03地素时尚 · 大连新店橱窗橱窗设计
- 04印象集团 COCOON · 南宁万象城品牌巡展品牌艺术展
- 06DAZZLE · 数字橱窗与仿生橱窗回顾橱窗设计
- 07AWER sports · 冬季滑雪品牌店铺空间店铺装置
- 08男士高定服饰 · 玩偶与服饰橱窗设计
- 10COCOON · 凉亭的外衣装置设计
- 12尼克莱塔 · 放飞的鱼巡展巡展设计
- 13DAZZLE · 面料样片的艺术呈现展示设计
- 14地素时尚 dzzit · 圣诞麋鹿节庆橱窗
- 15地素时尚 dzzit · 春夏热气球秀场秀场空间
- 16数字人设计作品数字创作
WORK 01 · DIGITAL WINDOW
01 号作品 · 数字橱窗
A digital jungle for RAZZLE, grown alongside people
给 RAZZLE 造一片与人共生的数字丛林
A digital window for RAZZLE under DAZZLE Group. Real plants interweave with a digitally generated jungle, leaving a seam between the virtual and the real for customers to pause in.
地素旗下 RAZZLE 的数字橱窗作品。真实植物与数字生成的丛林相互穿插，虚实之间留出让顾客停下来的那道缝。
WORK 02 · SHOW SPACE
02 号作品 · 大秀空间
BROADCAST 25th anniversary show, laying the exhibition hall in red
播 二十五周年大秀，把展览中心铺成一片红
A brand anniversary show space at the Shanghai Exhibition Center. Red laid edge to edge and dark scenic walls set the ceremony, florals growing out of the red floor, the audience entering from both sides.
上海展览中心的品牌周年大秀空间。整场以满铺的红色与深色场景墙建立仪式感，花艺从红色地面里长出来，观众沿两侧入场。
WORK 03 · WINDOW DISPLAY
03 号作品 · 橱窗设计
DAZZLE's Dalian opening, letting clouds land by the street
地素时尚 大连新店，让云落在街边
The opening window for the Dalian store. A balloon and clusters of cloud hang inside the glass, and the eye is caught by that one floating thing.
大连新店的开业橱窗。热气球与成团的云悬在玻璃内侧，路过的视线会被那一点"浮起来的东西"拉住。
WORK 10 · INSTALLATION
10 号作品 · 装置设计
A coat for a gazebo, made for COCOON
为 COCOON 做一件凉亭的外衣
Translucent iridescent material wraps into a pavilion you can walk into, purple and green shifting slowly in the light. A new Chinese label deserves a new attitude — made in China is not only a place of origin.
半透明的虹彩材质包裹出一座可以走入的亭子，紫与绿在灯光里缓慢变换。新国货要有新的态度——中国制造不只是产地，也可以是这个样子。
WORK 12 · JAPAN TOURING EXHIBITION
12 号作品 · 日本巡展设计
A shoal of released fish, swimming into a Japanese exhibition
一群放飞的鱼，游进了日本的展场
A static display made in 3D printing, touring with the brand to Japan. The fish are fixed mid-swim, upward, casting shadows on the wall — a still installation that reads as motion.
3D 打印的静态陈列设计，随品牌巡展赴日本展出。鱼群被固定成向上游动的姿态，灯光在墙面投出影子——静态的装置，做出动态的错觉。
WORK 13 · DISPLAY DESIGN
13 号作品 · 展示设计
DAZZLE's fabric swatches, turned into a wall of work
DAZZLE 的面料样片，也能成为一面作品墙
The season's swatches assembled into a full gradient grid, two mannequins standing in front. The material is the content; no further explanation needed.
把品牌当季面料小样拼成整面渐变格栅，两个模特站在前面。材质本身就是内容，不需要再解释。
WORK 14 · FESTIVE WINDOW
14 号作品 · 节庆橱窗
For dzzit's Christmas, a herd of reindeer woven from straw
dzzit 的圣诞节，用草绳编一群麋鹿
The dzzit Christmas piece. Each reindeer braided from straw rope; the coarse material plays against the plaster relief behind — a festival does not have to glitter.
地素时尚 dzzit 的圣诞作品。麋鹿用草绳一根根编出来，粗粝的材质和背景的石膏浮雕形成对照——节日不一定要闪。
WORK 16 · DIGITAL
16 号作品 · 数字创作
A digital human, and a beginning that has not finished
数字人，与一段还没结束的开始
A digital human character and a visual short. Virtual figures blended with live footage for the brand's online channels and in-store screens — another screen beyond the window.
数字人形象与视觉短片的创作。虚拟形象与实拍画面混合，用于品牌的线上传播与店内屏幕——这是橱窗之外的另一块屏。
Other Numbered Works → 18 & 47其他编号作品 → 18 与 47
另外两件想单独说的
WORK 18 · INSTALLATION
18 号作品 · 装置设计
A shoal of glowing jellyfish, kept in a window
在橱窗里，养一群会发光的水母
“The Drifting Path of Ocean Jellyfish”. Metal mesh forms the bell, LED strip traces bell and tentacles, hung at staggered heights in a dark window — the line so fine it disappears, so all you see is them breathing slowly in the dark.
「海洋水母的游动轨迹」。金属网架做出水母的形体，灯带顺着伞盖与触须走线，吊挂在深色橱窗里高低错落——鱼线细到看不见，观众只看得到它们悬在黑暗里缓缓呼吸。
WORK 47 · BRAND EXHIBITION
47 号作品 · 品牌展览
A white gallery for DEGAIA at Deji Plaza, Nanjing
给 DEGAIA 在南京德基，搭一条白色的展廊
The Nanjing Deji brand exhibition for the Italian label DEGAIA. White curved walls enclose a ribbon of circulation, vertical light strips cut the wall into segments, and pale stone catches the glow — a premium feel comes from light and blank space, not from piling things up.
意大利品牌 DEGAIA 的南京德基品牌展。白色弧形展墙围出带状动线，竖向灯带把墙面切成一段一段，浅色石材地面把光晕接住——高级感是靠光和留白做出来的，不是靠堆东西。
