01 · OVERVIEW
On 24 August 2026, China Resources Land introduced Yuqingli under the theme “Towards Better · A New Chapter”. As Huaihai Road enters another phase of renewal, the hoarding becomes the project’s first public face: concealing construction while communicating its identity and goodwill. 2026 年 8 月 24 日，华润置地以「走向更好·新的篇章」发布上海余庆里。当淮海路进入又一轮更新，围挡成为项目的第一张公共面孔——既要遮蔽施工，也要传递项目的身份与善意。
| Item | Content | Notes 说明 |
|---|---|---|
| Site | Huaihai Road No.8 — a proposed high-rise landmark | Enters the skyline and offers a new point of identity for the district 进入天际线的高层地标，为街区提供新的识别点 |
| System | Blue-grey brick × translucent glass block | Heritage carried by traditional craft; future carried by light 文脉由传统工艺承载，未来由光承载 |
| Bond | Meihua-ding staggered interlock | Brick as stretchers, glass block as headers 砖为顺砖，玻璃砖为丁砖 |
| Views | Six groups — daylight and nightfall | Day: material in natural colour; night: light as the pen 日景见材质本色，夜景以光为笔 |
| Motif | Printed underlay patterns, 8–12% opacity | Pattern III reserved for corner returns 转角处使用图案 III |
02 · CONCEPT
Three values, one wall. The materials are chosen so that every part of the frontage carries a meaning before it carries a surface. 三个价值，一面墙。材料的选用让立面的每一部分在呈现表面之前，先承载意义。
The weight and quiet presence of lane-house brick evoke Yuqingli’s accumulated history and cultural life: a heritage to pass on, and a record of the city for the future. 石库门青砖的分量与静默，唤起余庆里累积的历史与市井生活——一份可传承的文脉，一座写给未来的城市记录。
Translucent light suggests a brighter, clearer way of living. Glass block carries the proposal’s future-facing residential aspirations and the possibility of renewal. 透光暗示更明亮、更清晰的生活方式。玻璃砖承载提案面向未来的居住理想与更新的可能。
A traditional staggered bond of stretchers and headers brings old and new materials into one wall: contemporary material, carried by traditional craft. 传统的顺丁交错砌法让新旧材料合为一墙——当代的材料，由传统的工艺承载。
03 · LAYOUT
Positions, scale and movement along the Huaihai Road frontage. Each segment is located against the plan; corners and entrances are resolved first so the street-facing composition stays coherent. 围挡沿线淮海路连续展开，每一段都对应平面落位；转角与出入口优先解决，保证沿街构图的完整。
Fig. 01 Plan sketch — segment positions against the site boundary.布局草图 —— 各段围挡与地块边界的对应关系。
Each segment located against the plan; corners and entrances receive particular attention so the street-facing composition remains coherent. 每段围挡对应平面落位，转角与出入口重点处理。
Tested from a pedestrian’s close view and a passing vehicle’s wider view: tactile texture at walking pace, a strong continuous surface from distance. 步行近看有触感肌理，车行远看有连续整体的面。
By day, natural material colours define the wall; at night, exterior fixtures illuminate it. One frontage, two expressions. 白天材质本色定义墙体，夜晚灯具点亮——一个立面，两种表情。
04 · RENDERINGS — DAYLIGHT
Six view groups test the frontage from panorama to hand-close detail: blue-grey brick and translucent glass block in the Meihua-ding bond, seen as the city will see it. 六组视角从全景推到手边细部：青砖与玻璃砖以梅花丁相合，如城市将要看到的那样。
05 · MATERIALS
Blue-grey brick draws on the language of Shanghai’s lane houses: rough touch, soft grey tones and the irregularity of hand-laid courses — the site’s historic character, read as homes with enduring heritage. 青砖取自上海石库门的语言：粗粝手感、柔和灰调、手工砌筑的不规则——地段的历史性格，被读作有传承的住宅。
Glass block admits daylight and artificial light while diffusing direct views. It refracts natural light by day and glows softly from within at night — an architectural language that gives the hoarding a clear, contemporary, future-facing character. 玻璃砖引光而遮直视：白天折射自然光，夜晚自内透出柔光——这一建筑语言让围挡有了清晰、当代、面向未来的性格。
06 · THE BOND — MEIHUA-DING
The source defines Meihua-ding as alternating stretcher and header courses, staggered to interlock. Here, brick forms the stretchers and glass block the headers: two materials supporting one composition — history as its foundation, the future as its light. 梅花丁即顺砖与丁砖逐层交错咬合。方案中砖为顺砖、玻璃砖为丁砖：两种材料撑起同一个构图——历史是基础，未来是光。
Line drawings establish density and rhythm; the staggered bond is tested through successive studies towards the proposed frontage. 以线稿确立密度与节奏，逐轮推演交错砌法，逼近最终立面。
07 · PATTERN & LIGHTING
The ink-fluid motif is printed as a graphic underlay beneath the brick-and-glass composition — always subordinate, never decorative noise. 水墨母题以印刷底纹的方式垫在砖与玻璃砖的构图之下——永远从属，不做装饰噪音。
Vintage-industrial fixtures, metal shades and warm light. Restrained forms echo the character of the brick. 复古工业风灯具、金属灯罩与暖光，克制的形态呼应青砖的性格。
Fixtures create points of light; translucent blocks create planes. Together: layered warmth, not an over-bright surface. 灯具给点光，玻璃砖给面光——层叠的暖，而不是一片刺亮。
Warm light on brick suggests the quiet of reading beneath a lamp — a gentle, enduring atmosphere in keeping with the family maxim. 砖上的暖光，像灯下读书的安静——与家训气质相合的、绵长的氛围。
08 · RENDERINGS — NIGHTFALL
Light as the pen, the city night as the backdrop. Points of light on brick, planes of light in glass — the wall the street will meet after dark. 以光为笔，以城市之夜为底。砖上的点光，玻璃砖里的面光——夜幕降临后，街道与这面墙相遇。
09 · IN CLOSING
Brick records where we come from; glass block lights the way ahead. Joined through the Meihua-ding bond, the maxim becomes more than a phrase: a proposed promise that can be seen, touched and illuminated on Huaihai Road. 砖记录我们从哪里来，玻璃砖照亮往哪里去。以梅花丁相合，家训不再只是一句话——一个可以被看见、被触摸、被点亮的承诺，落在淮海路上。
A hoarding is temporary, but the impression it creates can last. This proposal imagines a place that respects history and looks confidently ahead — its ambition is for every passer-by to find a gesture of the city’s goodwill in the wall. 围挡是临时的，但它留下的印象可以长久。这个提案想象了一个尊重历史、也自信向前的地方——愿每一个路过的人，都能在墙上遇到一次城市的善意。
#006A52 · used across the proposal’s drawings and the nightfall renderings.项目色 余庆绿，贯穿全套图纸与夜景渲染。