02 · STANDARD COLORS

Seven standard colors.企业标准色 · 七色系统

04 · THE NINE PLATES · ANNOTATED

Nine pages, each on its own sheet.VI 手册原版规范页 · 九页单独成版 · 逐页标注

Each original page is presented as a standalone plate with the working annotations a brand manual review would carry: trim marks at the corners, the safe-margin frame, the 1a = 20 mm modular grid, and numbered pins tied to the spec list. Hover any plate to dim the guides and read the artwork underneath. 九页原版规范逐页单独成版，按品牌手册审阅的方式标注：四角裁切线、安全边距框、1a = 20mm 模数网格，以及与右侧清单一一对应的编号标注点。悬停版面可淡化辅助线，看清原图。

P.01Cover 封面 · 玫红水墨流体

1Ink fluid master — full bleed all four edges 2上海荣畅广告有限公司视觉识别系统 — 幼圆 3Visual Identity System — HP Simplified Hans bold 4No page furniture — the artwork sets the bleed

SPEC PINNED TO P.01

1. 1Master ink artwork. One magenta (#C2185B) gesture, printed full-bleed off all four edges; it returns as the spine motif on every inner page.玫红水墨流体贯穿全册，四边出血。
2. 2Chinese line. 上海荣畅广告有限公司视觉识别系统 — set in 幼圆 Regular.中文主行，幼圆体。
3. 3English line. Visual Identity System — HP Simplified Hans bold.英文行，HP Simplified Hans 粗体。
4. 4No page furniture. No page number, no mark, no margin frame — the cover is the one page the artwork owns outright.封面无页码无标志，版面完全交给水墨。

A4 LANDSCAPE · 297 × 210 MMFULL BLEED · NO MARGINS幼圆 / HP SIMPLIFIED HANSINK #C2185B

P.02Registered Trademark Use 注册商标使用 · 网格与最小尺寸

1Grid rendering 1 — full colour 1Grid rendering 2 — black 1Grid rendering 3 — reversed on dark grey 21a = 20mm — module definition 3CMYK strip — seven brand inks 4Minimums — 50 px screen / 15 mm print

SPEC PINNED TO P.02

1. 1Three sanctioned renderings sit on the trademark grid: full colour, solid black, and reversed on dark grey — no fourth treatment is permitted.商标网格三种规范用法：彩色 / 黑色 / 深灰底反白。
2. 2Module. The grid is built on 1a = 20 mm; clearspace chain reads 10a / 20.5a / 10.5a with a 5a field, as printed on the sheet.模数 1a = 20mm，净空尺寸链 10a / 20.5a / 10.5a。
3. 3CMYK strip. Seven brand inks run along the foot of the page for print matching.页脚七色 CMYK 色带，印刷对色基准。
4. 4Absolute minimums. 50 px on screen, 15 mm in print — below either, switch to the standalone monogram.网络端不小于 50px，打印不小于 15mm，低于此改用单独图形商标。

A4 LANDSCAPE · 297 × 210 MMGRID 1a = 20 MMCLEARSPACE 10a / 20.5a / 10.5aMIN 50 PX / 15 MM

P.03Horizontal Lockup 横版标志组合

1Colour mark on the modular grid 2Chinese name — 幼圆 3English name — HP Simplified Hans Regular 4Clearspace 9.5a / 9a / 5.5a 5Width lockups — 12a / 9a 6Ink table — six CMYK builds 7Typeface rules repeat at page foot

SPEC PINNED TO P.03

1. 1Mark on grid. The colour mark locks onto the module; clearspace chain 9.5a / 9a / 5.5a, module 1a = 20 mm.彩色标志落网格，净空 9.5a / 9a / 5.5a。
2. 2Chinese name block. 上海荣畅广告有限公司 — 幼圆, set on the shared baseline.中文名幼圆，与标志共基线。
3. 3English name block. Shanghai Rongchang Advertising Co., Ltd. — HP Simplified Hans (Regular).英文名 HP Simplified Hans Regular。
4. 5Width lockups. 12a total lockup width, 9a name-block width — as printed.组合总宽 12a，字块宽 9a。
5. 6Ink table. Six builds: K100 / K0 / C70M45Y95K20 / C4M28Y78K2 / C20M85Y100K0 / C35M80Y39K1.六色 CMYK 配比，印刷取值。

A4 LANDSCAPE · 297 × 210 MMCLEARSPACE 9.5a / 9a / 5.5aWIDTH 12a / 9a幼圆 + HP SIMPLIFIED HANS

P.04Vertical Lockup 竖版标志组合

1Vertical lockup on grid 2Top clearspace — 3a / 20a / 3a 3Side chain — 9a / 30a / 5a / 4a / 2a 4Base margins — 1a / 1a / 1a 5Colour chips — four inks + three mono 6Typeface rules — 幼圆 / HP Simplified Hans

SPEC PINNED TO P.04

1. 1Vertical lockup. For flags, roll-ups and display stands — any channel taller than wide.竖版组合用于旗帜、易拉宝、展架等竖向空间。
2. 2Clearspace. Top chain 3a / 20a / 3a; side chain 9a / 30a / 5a / 4a / 2a; base margins 1a / 1a / 1a — all as printed.顶部 3a / 20a / 3a，侧面 9a / 30a / 5a / 4a / 2a，底部 1a。
3. 5Ink chips. Four colour builds plus black / grey / white reversed, arranged in two rows.右侧色块四彩三素，两行排布。

A4 LANDSCAPE · 297 × 210 MMTOP 3a / 20a / 3aSIDE 9a / 30a / 5a / 4a / 2aBASE 1a / 1a / 1a

P.05Scale Reduction 缩放规范 · 等比递减

1Stage 1 — full size 2Stage 2 — reduced 3Stage 3 — smallest sanctioned 4Module constant — 1a = 20mm at every size

SPEC PINNED TO P.05

1. 1–3Locked reduction. Three stages scale the vertical lockup as one unit — mark, name and clearspace shrink together; proportions are never re-drawn or re-spaced.三级等比递减，标志与字块整体缩放，不重新排版。
2. 4Module constant. 1a = 20 mm holds at every size; the grid scales with the artwork.模数 1a = 20mm 随图等比，不换算。
3. —Hard floor. The absolute minimums (50 px / 15 mm) are defined on P.02; below them, switch to the standalone monogram.绝对最小值见 P.02，低于则改用图形商标。

A4 LANDSCAPE · 297 × 210 MMLOCKED REDUCTION · 3 STAGESMODULE 1a = 20 MM (CONSTANT)

P.06Monochrome & Reverse 单色与反白

1Positive on white — K100 2Reverse on black — K0 knockout 3Clearspace chain — as P.04 4Ink chips — C0M0Y0K:100 / C0M0Y0K:0 5Typeface rules — 幼圆 / HP Simplified Hans

SPEC PINNED TO P.06

1. 1Positive. On white or light photography — mark and name in solid K100.白底与浅色摄影底图上用 K100 正片。
2. 2Reverse. On black or deep imagery — K0 knockout, never outlined.黑底与深色底上 K0 反白，不做描边。
3. 3Clearspace unchanged. The mono lockups keep the exact P.04 chain — 3a / 20a / 3a and 9a / 30a / 5a / 4a / 2a.单色版净空与 P.04 完全一致。
4. 4Ink chips. C0M0Y0K:100 and C0M0Y0K:0 — the only two inks permitted in mono reproduction.单色再现只允许 K100 与 K0 两种墨。

A4 LANDSCAPE · 297 × 210 MMMONO INKS K100 / K0 ONLYCLEARSPACE AS P.04

P.07Business Card 名片使用规范

1White card · front — mark + two-line name 2White card · back — ink fluid + contact block 3QR code — fixed position 4Black card · front — reversed 5Black card · back

SPEC PINNED TO P.07

1. 1White set, front. Colour mark above the two-line company name — the standard-issue card.白卡正面：彩色标志 + 两行公司名。
2. 2White set, back. Orange-red ink fluid carries the contact block: name, address, URL, phone, e-mail.白卡背面：橙红水墨 + 联系信息栏。
3. 3QR code. Fixed at the back's outer corner — sample content on the sheet (钟昀 / 138 8888 8888) is placeholder, replace per holder.二维码位置固定；页面信息为占位样张。
4. 4–5Black set. The same two layouts reversed — K0 on black, ink fluid retained.黑卡为同版反白，保留水墨。

A4 LANDSCAPE · 297 × 210 MMWHITE SET + BLACK SETQR FIXED POSITION

P.08Typography 字体使用规范

1Rule 1 — 幼圆: all Chinese, numerals excepted 2Rules 2–3 — HP Hans Light / Regular 3A–Z specimen — Light over Regular 4Company name setting 50123456789 — HP Hans Regular

SPEC PINNED TO P.08

1. 1Rule 1. 幼圆 for all Chinese body, titles and articles — Arabic numerals excepted.幼圆用于所有中文内文与标题，数字除外。
2. 2Rules 2–3. HP Simplified Hans Light for English body; Regular for English headings.英文内文 Light，标题 Regular。
3. 3Specimen column. Lower-case and capital alphabets shown Light over Regular for weight comparison.右列字母表两字重对照。
4. 4–5Rules 4–5. Regular for the company address and name; Regular for all Arabic numerals.企业地址名称与阿拉伯数字均用 Regular。

A4 LANDSCAPE · 297 × 210 MM幼圆 / HP SIMPLIFIED HANS LIGHT + REGULAR5 RULES · RULED IN ROSE

P.09Standard Colors 企业标准色使用规范 · 七色

1Warm Red — C20 M85 Y100 K0 2Sunset Rose — C35 M80 Y39 K1 3Wheat Yellow — C4 M28 Y78 K2 4White — C0 M0 Y0 K0 5Standard inks sit on the spine fluid

SPEC PINNED TO P.09

1. 1–4Seven standard inks left to right: C20M85Y100K0 warm red · C35M80Y39K1 rose · C70M45Y95K20 olive · C4M28Y78K2 wheat · C0M0Y0K100 black · C0M0Y0K40 grey · C0M0Y0K0 white.七色 CMYK 逐一标注，印刷输出基准。
2. 5Backdrop. The chips print over the same ink-fluid artwork — colour and motif are specified on one sheet.色块压在水墨原画上，色与图同页定版。
3. —Screen equivalents for reference: #C2400F / #A43299 / #3D700A / #F0B437 / #000 / #999 / #FFF — print governs.屏显 HEX 仅供参考，以印刷为准。

A4 LANDSCAPE · 297 × 210 MM7 STANDARD INKS · CMYK GOVERNSSCREEN HEX REFERENCE ONLY

P.10Registered Trademark 图形商标注册图样

1Registered mark — authorisation per registration file

SPEC PINNED TO P.10

1. 1Registered mark artwork. The monogram as filed; external licensing follows the registration documents, not this sheet.图形商标注册图样，对外授权以注册文件为准。
2. —Usage floor. Below the P.02 minimums (50 px / 15 mm), this standalone mark replaces the full lockup.低于最小尺寸时以本图样替代完整组合。

MASTER ARTWORKUSE FLOOR 50 PX / 15 MMLICENSING PER REGISTRATION FILE

P.11Horizontal Lockup · Master Artwork 横版标志组合原稿

1Colour mark 2Chinese name — 幼圆 3English name — HP Simplified Hans

SPEC PINNED TO P.11

1. 1–3Master horizontal artwork. The delivery file the P.03 grid is measured from — mark, Chinese name and English name in their final spacing.横版组合原稿，P.03 网格的量取依据。

MASTER ARTWORK · FULL WIDTH LOCKUPMARK + 幼圆 + HP SIMPLIFIED HANS