THE ONE Zhiwan苏州恒太 · 围挡及商包全案企划

01 · PROJECT OVERVIEW

A lakeside cover, seen from four streets.项目概况 · 场地与任务

A pre-development image programme for Plot 2021-WG-27 in Taihu New Town, Suzhou — three towers lined along the lake, a main arterial road on the north, streets on the west and south, and a ninety-degree corner at the southeast where every city sightline meets. Hoarding, retail street and underground car park run as three parallel workstreams, turning a scattered construction site into a cover the city can remember. 本项目为苏州恒太美景产业投资有限责任公司「苏地 2021-WG-27 号地块」的开发前期形象工程，位于苏州市吴中区太湖新城引黛街西侧、景周街南侧。三塔沿湖一字排开，四条城市视线交汇，是全城可见度最高的一块工地界面。围挡、商包、地库三条战线同时展开，要把一块零散的临时工地，变成一个可以被城市记住的封面。

Lakeside elevation · day滨水正立面 · 日景
Warm limestone and champagne-gold fins, glass and lake borrowing from each other.

City street · eye level城市街道 · 人视
Cool blue glass against warm gold at the crossroads approach.

Drop-off canopy落客区 · 金色雨篷
Gold aluminium soffit with three linear light coves.

03 · SITE ANALYSIS

Three numbers resolve the whole site.场地分析 · 界面拆解

The survey annotations reconcile exactly with the bill: 92m along the north road, plus 45m and 39m on the west and south flanks, make the 176m standard run; two 15m segments make the 30m bespoke run — and they land precisely on the sharpest corner in the city. 航拍标注给出的三组数字，恰好与招标清单里的两项工程量吻合：北侧沿路 92m + 西/南侧 45m + 南侧 39m = 176m 普通围挡；东南转角两段各 15m = 30m 定制围挡。这说明定制围挡不是随意指定的，它精确地落在城市视线最集中的那个转角上。

92m standard run 45m 15m + 15m bespoke 39m

Fig. 01 Survey aerial with the hoarding alignment (client issue): yellow marks the standard run, red the bespoke corner on the ninety-degree southeast interface.现状航拍与围挡走向标注：黄色为普通围挡走向，红色为定制围挡段。

Ground-floor shops and lettable areas 平面条件 · 设计前提

Ground floor · shop division首层平面 · 商铺划分
Red lines bound the lettable shops; blue marks toilets, plant and shafts — area that cannot be counted.

Ground floor · structure首层全平面 · 结构逻辑
A vertical core separates front of house from back; a sunken court sits at the base.

Fig. 02 / 03 Client-issued base drawings — window prop positions, hanging points and floor fixings are all resolved against these.业主提供的首层施工底图——橱窗道具的落位、吊挂点与地面固定方式均以此为依据。

05 · SITE HOARDING

Two hundred and six metres, standing like a building.围挡方案 · 普通段与定制特装段

Two runs, two characters. The 176m standard run must be calm, legible and bright; the 30m bespoke run must be luxurious, clever and memorable. The first builds order from repeating units and light; the second carries the city's memory in a single sculptural gesture. One metal and colour system joins them. 围挡分两段性格迥异：176m 普通围挡求「稳、亮、可识别」，30m 定制特装求「奢、巧、有记忆点」。前者靠重复单元与光建立秩序，后者靠造型创意承担全部的城市记忆点——两者用同一套金属与色彩系统连接。

Standard hoarding · 176m × 4m 刀刮布 / 不锈钢折边 / 背发光字 / 造型隔断

Texture A · Terracotta rods陶棍
Curved tiles stacked by hand — warm, tactile, quietly irregular.

Texture B · Perforated slats穿孔条板
Coloured bands wrap the volume; the shadow is the decoration.

Texture C · Scales鳞片单元
Off-white arched units echoing the facade's scale motif.

Fig. 04 Three repeating units from the direction studies — all built on one colour, repeated components and cast shadow. Scalable, and independent of print resolution.方向参考的三种重复单元：全部以「单色 + 重复构件 + 光影投影」造肌理。

Bespoke hoarding · 30m × 6m 东南转角 · 15m + 15m · 90° · 顶奢气质

The bespoke run is a structure, not an advertisement. Fifteen metres either side of a ninety-degree corner, six metres high — enough volume for a genuinely sculptural gesture, on the condition that it never blocks the two pedestrian flows past it. Four directions were taken into study: 定制段的性质是「装置」而非「广告」。转角两侧各 15m、约 90° 转角、净高 6m——这个尺度足以支撑一个有体量的雕塑性构筑，同时不能遮挡转角两侧的通行视线。四个方向已做方案探索：

A · Wave egg海浪金蛋
A single bulging translucent screen; blue wave texture projected at the base, warm gold uplight above.

A · Dimension check尺寸校核
15m each side, ninety degrees, 6m high — reconciled with the survey.

B · Galaxy银河
Deep blue field with a blue-gold spiral of particles; a metal disc at centre echoes the mark's ring.

C · Metal splash金属水花
Symmetric metal wings, a surge of water and bubbles, a round badge at centre.

Fig. 05 Four AI directions for the bespoke corner — the point is not which one wins, but proving the formal freedom and the workmanship envelope of this run.定制围挡段的四个 AI 方向探索——重点不是选哪一张，而是用它们证明这一段的造型自由度与工艺边界。

Key visual · Bay Life, City Cover主视觉 KV
BAY LIFE · CITY COVER, with four alternates below: white dune, gold velvet fluting, ink landscape, city silhouette.

Extension · Courtyard entrance延伸方案 · 庭院入口
Limestone walls, a prismatic colour-shifting core, a mirror pool, deep-blue metal hemispheres.

07 · PARKING PACKAGING

The car park is the city's first living room.地库包装 · 软膜灯箱与刀刮布

Two runs, two jobs underground. Thirty-seven metres of fabric light box — a room made of light, lit throughout, edges trimmed. Fifty-three metres of printed banner — a wall made of image, refined in workmanship, edges trimmed. Depth on both is governed by clearances for moving traffic. 地库包装分两段性格：37.4m 软膜灯箱需要亮化、需考虑收边，是光的空间；53m 刀刮布需要工艺精致、需考虑收边，是画的空间。两段都以不妨碍车辆通行为深度依据。

Direction A · Grid light-film网格光膜
Translucent white grid mesh and volumetric light, the repeated unit casting onto floor and wall.

Direction B · Perforated weave穿孔织物
A racket-weave texture cut into a large-format graphic, stretched on a metal frame.

09 · PROGRAMME

Five months, one milestone sheet.工期计划 · 工作节奏

The difficulty is not any single detail but three parallel workstreams — hoarding, retail and car park — all bound to one sheet. Progress photographs and video are submitted per batch, so every milestone can be verified rather than trusted. 本项目的难点不在单件工艺，而在三线并行：围挡、商包、地库同时推进，且必须服从同一个节点表。乙方按批次提交进度照片及视频，让每一个节点都可被验证。